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I want to protect Japanese traditional culture “Ohanami” with NFT! A 100-year-old sake brewery proposes a sustainable cherry-blossom viewing with the “Sakura Tree Owner Project”

Donation | 2022.12.09

Text by Hinata official

  • Feature

 Every year, when spring comes, the city is dyed pale pink, and I take a walk in a beautiful cherry blossom storm that flutters.
 Did you know that such a natural sight could be lost if things go on like this?

 In order to protect the cherry blossoms and cherry blossom viewing culture, the 100-year-old sake brewery proposes to everyone who loves cherry blossoms all over the world.

Crisis of traditional culture lasting more than 1300 years

 The culture of hanami in Japan is said to have started in the Nara period.
 What used to be a viewing party favored by a few aristocrats has now become a familiar custom and traditional culture that everyone enjoys in the spring, 1,300 years later.

 Somei Yoshino, which accounts for 80% of the cherry blossoms planted all over Japan, has a lifespan of about 60 years. Seventy-five years have passed since the post-war reconstruction period when cherry blossoms were planted actively, and now we often see news that the aged “Somei Yoshino” trees have withered or fallen due to decay. Cherry blossoms that are rapidly decreasing in number. The decrease in cherry blossoms means that cherry blossoms are no longer familiar.
 At this rate, the “hanami” culture itself may become unfamiliar.

A 100-year-old sake brewery stands up to protect the “Hyakujuro Sakura” and “hanami” culture

 This problem also occurred at famous cherry blossom spots.

 In Kakamigahara City, Gifu Prefecture, known as “Japan’s No. 1 Cherry Blossom Corridor City,” Hayashi Honten has been brewing sake for over 100 years. We have continued to work closely with the local community, such as manufacturing the brand “Hyakujuro” series, which is named after “Hyakujuro Sakura”, a famous cherry blossom viewing spot in Kakamigahara City. When I learned that Hyakujuro Sakura was gradually dying out, I strongly felt that there was something I could do for Hyakujuro Sakura, in addition to brewing sake called Hyakujuro. rice field.

 In order to widely communicate the crisis and current situation of cherry blossoms, as well as create new cherry blossom viewing spots and pass on the “hanami” culture to the next generation, Mr. Hayashi combined the power of NFT and the brewery. I came up with a new form of ownership system.
 It involves planting trees in the Sakura Corridor, including Hyakujuro Sakura, based on individual investment, and granting the ownership of the planted cherry blossoms to investors. Anyone around the world who loves cherry blossoms can have a cherry blossom with their name on it in the Sakura Corridor. To go.

 The joy of having your own tree in a famous cherry blossom viewing spot for the owner.
 Let people enjoy admiring the cherry blossoms that bloom abundantly forever.
 The cherry blossom corridor in Kakamigahara City is now being reborn as a sustainable cherry blossom spot where everyone can be happy.

To sell HYAKUJURO “SAKURA” NFT

 This time, in NFT, which will be released in collaboration with Hayashi Main Store and HINATA, we will grant “cherry tree ownership” to protect each cherry tree in order to protect the cherry blossom viewing culture.
 While enjoying cherry blossom viewing under the cherry blossom trees that grow beautifully every year, please boast to those around you that this is your own cherry blossom as a leader in protecting Japanese culture. Each cherry tree will be tagged with the nickname of the owner.

 For example, if you purchase an NFT with ownership of a cherry tree “SAKURA NFT <“Sakura” Support Course>”…

  • Become a bearer of a new cherry blossom spot in Japan
  • A cherry blossom with a name tag that can be said to be your own cherry blossom is born
  • Your name will be engraved on the Hyakujuro Sakura Corridor signboard as a thank you for your support.
  • Presenting a 4-go bottle of Japanese sake “Hyakujuro: Sakura” (limited label to commemorate the planting of cherry blossom trees)
  • Present Hyakujuro Premium Card that can receive benefits at Hayashi Main Store

 You can get such a wonderful experience!

 The NFT to be sold this time includes a plan that includes a tour trip to Gifu Prefecture, which is the base of Hayashi Honten, including the ownership of the cherry tree, Hayashi Honten’s sake “Hyakujuro: Sakura”. A portion of NFT’s sales will be used to create an environment that can be enjoyed by people in Japan and overseas, including maintenance and expansion management of “Hyakujuro Sakura” and the Sakura Corridor.

Introduction of HYAKUJURO “SAKURA” NFT Benefits

■ “Sakura” support mini course <#1 SAKURA NFT mini>

《 #1 SAKURA NFT mini 》

Issued number: 110
Price: 11,000 yen (tax included)

Privilege 1: Sakura label NFT label art (Sakura tree planting commemorative limited label Meitetsu ver.)
Privilege 2: Sake “Hyakujuro: Sakura” 4 bottle (Sakura planting commemorative limited Meitetsu label) Delivery around April 2023
Privilege3: Hyaku Juro Premier Card (with various benefits when visiting Hayashi Main Store) Delivered around February 2023

■ “Sakura” support course <#2 SAKURA NFT>

《 #2 SAKURA NFT 》

Issue number: 1 x 10 types
Price: 110,000 yen (tax included)

Privilege 1: Sakura label NFT label art (10-color limited label to commemorate the planting of cherry blossoms)
Privilege 2: Sake “Hyakujuro: Sakura” 4 bottle (limited Meitetsu label to commemorate the planting of cherry blossoms) Delivery around April 2023
Privilege 3: Sakura tree [1 tree] Ownership (with name tag) Tree planting scheduled around March 2023
Privilege 4: Hyakujuro Premier Card (with various benefits when visiting Hayashi Main Store) Delivery around February 2023
Privilege 5: Hyaku Juro Cherry Blossom Corridor, name on the local information signboard (After January 10, 2023, information on installation location etc.)

■ “Sakura” support VIP course <#3 SAKURA NFT VIP>

《 #3 SAKURA NFT VIP 》

ssued number: 1
Price: 1,100,000 yen (tax included)

Privilege 1: Sakura label NFT label art (Sakura planting commemorative limited label Hyakujuro ver.)
Privilege 2: Sake “Hyakujuro: Sakura” 4 bottle (Sakura planting commemorative limited Meitetsu label) Delivery around April 2023
Privilege 3 : Cherry tree [1] Ownership (with name tag) Tree planting scheduled around March 2023
Privilege 4: Hyakujuro Premier Card (with various benefits when visiting Hayashi Main Store) Around February 2023 Delivery
Privilege 5: Hyakujuro Sakura Corridor, name on the local information signboard (After January 10, 2023, information on installation location etc.)
Privilege 6: VIP travel ” HYAKUJURO JOURNEY ” 1 group 2 people (order-based planning trip. On request (implemented at the time of

A new function called [Vesting date] using NFT

 One of the great advantages of NFT is that it is easy to freely trade between individuals.
 The reason for this is that NFTs are digital data that has been authenticated, and transaction histories are safely recorded on the blockchain, making it difficult for unauthorized transactions to occur, so transactions can be performed safely and quickly. We believe that this project will also increase opportunities for many people to know about Hayashi Honten’s efforts to protect cherry blossom spots and cherry blossom viewing culture by passing NFTs into the hands of various people through secondary distribution.

 As a new initiative this time, the various benefits granted to NFT have been set so that those who own them as of 01:10 on January 10, 2023 can acquire the rights. You can purchase NFTs and hold them until the date and time when the rights are confirmed, or you can transfer various rights to those who want to support more. Did.

※Precaution [please confirm it before the purchase by all means]

 In order to obtain the additional benefits of Hyakujuro Sakura NFT, it is a condition that you hold the NFT on the “rights confirmation date and time”.
 1:10 on January 10, 2023 will be the “rights confirmation date and time”, and those who own the NFT at that time will be able to receive the benefits attached to each NFT. Please note that those who have sold the NFT before the date and time of rights confirmation will not be able to obtain the accompanying benefits.


Hayashi head office

A clear stream village at the foot of the Japanese Alps. A 100-year-old brewery in Kakamigahara City, Gifu Prefecture.

Our Hayashi Honten is 100 years old.
From Gifu-born rice, water, and yeast, we continue to brew honest, nature-oriented sake that borrows only the power of microorganisms. It’s a sake brewery.

Our corporate mission is to brew delicious sake and to create excitement beyond that.

http://www.eiichi.co.jp/
https://hayashihonten.stores.jp/


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